A partir de demain, les possesseurs de Playstation 3 et de Xbox 360 pourront télécharger la « version Zombie » de l’excellent western jeu Red Dead Redemption. Seront-ils nombreux à le faire ? Sans doute. Car le Zombie n’a jamais été aussi à la mode.
Prenez le jeu Dead Rising 2, par exemple. Ce concentré de matière zombifiée vient de franchir en un mois la barre des 700000 exemplaires vendus. Mais ce n’est qu’une infime partie de l’iceberg : livres, films, BD, jeux vidéo, musées, happenings, les mort-vivants cannibales qui contaminent leurs victimes, finissant par menacer l’humanité, sont partout. Une véritable pandémie.
Une ligne tirée d’un blog explique parfaitement le phénomène : Zombies make everything 300% Awesome ! En d’autres termes, les Zombies sont « cools » et « bankable ». Alors les éditeurs et réalisateurs ne se font pas prier pour les utiliser. « C’est simple, nous sommes confrontés à une bulle Zombie », analyse très sérieusement le site Internet Wired, chiffres à l’appui. Depuis 2002, le nombre d’émissions télé et de films consacrées au genre a fait un bond d’environ 600%, alors que sur la même période, la Bourse américaine a stagné !
Comme les autres, cette bulle finira bien par éclater. Gare aux éclaboussures…
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